Motion graphics are the “moving images” or animations. Essentially, motion graphics are a group of their own, but the basics are the same. Combining different multimedia like sound and moving images it also makes a motion graphic, and they are usually displayed on some electronic media.
Motion Graphics Through History
Motion graphics were used even before advanced computers were around. The Motion Graphic Inc. was founded back in the late 1960s, and by 1970s they’ve used digital processes, and that’s when the modern motion graphic was born. Before we had high-tech computers, it was very time-consuming and expensive to create a solid motion graphic. Nowadays, with Adobe After Effects and Premiere, making motion graphics became less costly and almost very easy to make, while it also became very accessible.
Today, we have a lot of new products coming out, and they all have one thing in common which is the ability to put together sound, video, text, images, 3D animations, and even special effects. The sole purpose of motion graphics is to bring life into dull infographics. Motion graphics aren’t made only digitally since traditional animation can be implemented into making them. Web-based data visualization tools are making it very simple to create a motion graphic, animated video or even animated infographic because it takes almost no effort while it’s quite cheap.
Vimeo might be a good example of motion graphics in use. Vimeo has pieces of motion graphics, but not everything else is a motion graphic since they are usually very simple, stylized, fluid and bouncy animations.
Essentially, motion graphics “job” is to show some information while illustrating the idea to the viewer and all of it is done by utilizing motion, animated text or animation. It’s common for them to have a voice-over narration about what the graphics and text are showing.